Friday, September 8, 2017

Value Chain to Value Ecosystem

Your students may have difficulty making the leap from the traditional channel of distribution (Figure 2.1a) to the value ecosystem (Figure 2.1b) without understanding that the value chain is an intermediary step.

Traditional Channel of Distribution  > Value Chain  > Value Ecosystem

Most are likely to be familiar with Porter's value chain concept and this graphic helps make the marketing application more specific. You might want to add it either before or after the current slide 3.

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