According to Statista only 18.9% of U.S. internet users had purchased something on a social platform at the end of 2016. Social commerce has been slow to take off but recent developments, especially in visual search, are likely to accelerate its growth. This brief presentation gives background and examples from Pinterest and Facebook.
It would be a good addition to the social media chapter or it could be used as a stand-alone. There is teaching commentary and additional resource links on the Notes panes, so be sure to use those to make it easy to introduce this new subject.
Conversational commerce growing
Two businesses using social commerce successfully