Monday, March 2, 2020

Definition of Digital Ecosystem

Gartner has a succinct definition:

A digital ecosystem [is] "an interdependent group of actors (enterprises, people, things) sharing standardized digital platforms to achieve a mutually beneficial purpose."

Wednesday, September 20, 2017

Is Social Commerce the Next Disruption?

According to Statista only 18.9% of U.S. internet users had purchased something on a social platform at the end of 2016. Social commerce has been slow to take off but recent developments, especially in visual search, are likely to accelerate its growth. This brief presentation gives background and examples from Pinterest and Facebook.

It would be a good addition to the social media chapter or it could be used as a stand-alone. There is teaching commentary and additional resource links on the Notes panes, so be sure to use those to make it easy to introduce this new subject.

Friday, September 8, 2017

Value Chain to Value Ecosystem

Your students may have difficulty making the leap from the traditional channel of distribution (Figure 2.1a) to the value ecosystem (Figure 2.1b) without understanding that the value chain is an intermediary step.

Traditional Channel of Distribution  > Value Chain  > Value Ecosystem

Most are likely to be familiar with Porter's value chain concept and this graphic helps make the marketing application more specific. You might want to add it either before or after the current slide 3.